Policies

Last updated: September 2, 2024

Our website and mobile apps use cookies and similar technologies to collect and store certain data when you visit or interact with our services. This is to improve your user experience by enabling personalized features and content, to monitor and enhance performance of our website and mobile apps, to understand user behavior, and to optimize and measure the effectiveness of our advertisements and marketing. The information below provides more details about these technologies and describes your choices to control them. For more information about privacy practices at Arlo, please refer to our Privacy Notice.

Cookies

A 'cookie' is a small data file containing a string of characters that is stored by your web browser when you interact with a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies can be set by the site or service you are visiting (“first-party cookies”) or by a third party, such as analytics or advertising services (“third-party cookies”). Third parties may collect and use information to improve our products or services or to help us provide more relevant advertising related to Arlo on other sites as we have described within this notice, our Privacy Notice, and pursuant to their own privacy policies.

The length of time a cookie will stay on your device depends on whether it is a "persistent" or "session" cookie. Arlo uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

We may use the following types of first-party and third-party cookies:

1. Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
2. Functional cookies. These cookies allow our websites to remember choices you make and personalize your experience. For example, your region to ensure that we show you the websites relevant to your area.
3. Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.
4. Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our websites, what pages they find most useful and how they arrived at Arlo.com. To learn more about Google Analytics and your data, visit this Google webpage and view its opt-out options here.

How to Control Cookie Settings

Most web browsers allow you to control cookies through their settings preferences but if you limit the ability of websites to set cookies, you may impact your overall user experience. This may include website notifications you selected to receive. Below you can learn about how to control cookie settings on popular web browsers:

1. Google Chrome
2. Microsoft Internet Explorer
3. Microsoft Edge
4. Apple Safari
5. Mozilla Firefox
6. Global Privacy Control

Some browsers have features that let you tell websites you visit that you do not want them to track your online activity through a preference signal such as Do Not Track or Global Privacy Control. These features are not yet uniform across browsers. Our website is configured to respond to common browser opt-out signals.

Pixels

In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third-party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests and to track and measure the effectiveness of our advertising campaigns.

Other Identifiers

We may use software development kits (SDKs) provided by our online partners in our mobile apps for these online partners to monitor and analyze the use and performance of our mobile apps and services. Also, to enable in-app messages from Arlo. SDKs function like third-party cookies and pixels but operate in the mobile app environment.

Advertising and Modern Marketing Tools

We use several modern marketing tools in support of our advertising efforts. Arlo may work with first-party and third-party advertisers and ad-networks that use cookies, SDKs, and similar technologies to provide more relevant advertising on our apps, on our websites, and across the internet. This includes online and offline advertising tools. To provide this 'interest-based advertising', the third parties combine information about your online activities acquired over time, which help cater advertising that we deliver to you. Examples of this may include an Arlo advertisement on a Facebook or Pinterest page, or an ad shown in the app from a site you recently visited within Google’s advertising network. We do not share information which on its own identifies you as part of this process. Where necessary we obtain your consent to this process.

At all times, you can opt out of receiving personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites.

You can opt out of receiving online interest-based ads specifically from Arlo by setting your preferences using the Your Privacy Choices link at the bottom of this page. Arlo Secure Plan subscribers are automatically opted out of interest based in-app advertising. If you are not a subscriber, you can opt out of interest based in-app advertising through your mobile device settings, through your app’s Privacy Center settings (as available), or by contacting us at privacy@arlo.com. Opting out may make the ads you see across the internet less relevant to you. Options you make are browser and device, and in some situations service, specific.

How to Contact Us

If you have any questions about our use of cookies and other technologies, please send an email to privacy@arlo.com.